Why did the shoes become legendary and who made them famous? The presentation begins by looking at the origins in sport and music. Originals such as the Air Jordan 1 and the Adidas Superstar are used to tell the story of their success.
Today, there is a real hype around sneakers, which is the main focus of the exhibition. There are collaborations with stars and artists, international brands and designers such as Salehe Bembury or Virgil Abloh. Sneakers are collected all over the world, can cost thousands of euros and sell out in seconds.