#cute. Islands of Happiness?
With more than five hundred million posts on Instagram alone, #cute
is one of the most popular hashtags ever. Cute can mean dainty, sweet,
or twee, and we come across it in all aspects of life. Animal babies,
unicorns, rabbit ears—cuteness is closely related to consumer culture
and has not only taken social media by storm, but also product design,
advertising, robotics, and art.