Nothing seems more important today than collecting data. The behaviour of museum visitors can also be recorded and evaluated for marketing purposes. The international advertising agency KesselsKramer has designed a campaign for the NRW-Forum Düsseldorf based on a public survey conducted by the city of Düsseldorf and surveys conducted by the NRW-Forum and focusing on the data itself.
The world is increasingly being captured and analyzed in data. Big data technologies make it possible to store ever larger amounts of data and evaluate them more intelligently. Some talk of big data euphoria, dataism, even a data religion, others of the world's data collection frenzy and obsolescence. Better evaluation of larger amounts of data results in more precise marketing tools in addition to many other applications. Legislation is responding to the huge flood of data with a new data protection law that came into force in Europe on 25 May 2018. Artists and creative people also have to deal with the question at the moment: Big Data - Blessing or curse?