One of the great phenomena of the Internet age: influencers. They set trends and determine where you travel, how you dress and what you own. They penetrate every part of everyday life, whether in the appearance of a young mother, a student, a fitness guru, a traveler or an ordinary teenager. In theory, any influencer who has an account with a social media platform such as Instagram can become an influencer. But it may not be that simple. Do we let ourselves be influenced consciously or do we decide freely? - A talk with Katherina Kleinert about ways and forecasts of influencer marketing.